Transforming brands with strategy & design.

Founded in 2013, CICATA Agency® is a Japan-based strategic branding and design firm.
We specialize in creating compelling brand identities, digital experiences, and marketing strategies that drive business success.

Our approach combines deep market insights with innovative design to craft meaningful brand experiences.
We collaborate with both global and local companies to develop visual identities, brand strategies, and digital content that resonate with their audiences.

At CICATA, we are committed to creativity and precision—helping brands stand out in highly competitive markets.
Whether launching a new brand or revitalizing an existing one, we work to build a distinctive presence that connects deeply with your customers.

Japan Japan
CAPRICE 201, 7-13-28 Minami-Aoyama, Minato-ku, Tokyo, Tokyo 1070062
+81364474402
$100 - $149/hr
2 - 9
2013

Service Focus

Focus of Web Designing (UI/UX)
  • Website - 20%
  • Logo Design - 40%
  • Graphic Design - 20%
  • Packaging Design - 20%
Focus of Digital Marketing
  • Branding - 100%

Industry Focus

  • Startups - 40%
  • Retail - 30%
  • Food & Beverages - 20%
  • Education - 10%

Client Focus

90% Small Business
10% Medium Business

Detailed Reviews of CICATA

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  • Web Designing (UI/UX)
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BASIL AL ABTHAN

CICATA helped us build a brand that feels both beautiful and strategically strong

We worked with CICATA to launch Detsu Me, a premium date brand from Saudi Arabia tailored to the Japanese market. From our first meeting, it was clear that they don’t just design—they ask the right questions and become true partners in shaping the brand's future. Their understanding of both cultural nuance and market trends in Japan allowed us to craft a brand identity that feels authentically local while retaining its Saudi roots. The team handled everything from visual identity and packaging to website UX/UI with high sensitivity and attention to detail. Their work has played a huge role in helping us receive media recognition and gain customer trust in Japan.

What was the project name that you have worked with CICATA?

Detsu Me

What service was provided as part of the project?

Web Designing (UI/UX), Digital Marketing

Describe your project in brief

We launched Detsu Me, a premium date brand, to introduce high-quality Saudi dates to the Japanese market. The goal was to build a culturally adapted brand that feels native to Japan while honoring its Saudi origins. The project included market research, brand strategy, naming, logo design, packaging, and Shopify website development. We worked closely with a design team that deeply understood both Japanese aesthetics and business needs. Their ability to ask strategic questions and refine every detail—from storytelling to visuals—was key to shaping a brand with local relevance and global appeal. Detsu Me has since been featured by Japanese media and continues to grow steadily.

What is it about the company that you appreciate the most?

Their ability to deeply understand our vision, challenge assumptions, and offer solutions that are both beautiful and strategically sound. They act as true creative partners, not just a design team.

What was it about the company that you didn't like which they should do better?

Nothing major, but the process can feel very detailed and deep—which is a good thing if you're looking for thorough brand building, but it may take time.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • Completed
  • Food & Beverages

Client Portfolio of CICATA

Project Industry

  • Food & Beverages - 100.0%

Major Industry Focus

Food & Beverages

Project Cost

  • $100001 to $500000 - 100.0%

Common Project Cost

$100001 to $500000

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Clients: 5

  • Panasonic
  • Ippodo tea
  • BASA
  • Tsunoda seibee shoten
  • Premier Anti-Aging

Portfolios: 1

Detsu Me

Detsu Me

  • Detsu Me screenshot 1
  • Detsu Me screenshot 2
  • Detsu Me screenshot 3
  • Detsu Me screenshot 4
  • Detsu Me screenshot 5
$100001 to $500000
Ongoing
Food & Beverages

Under the concept of “Love Yourself,” Detsu Me is a D2C brand offering organic dates from Saudi Arabia. CICATA handled the comprehensive brand direction, from concept development to logo design, packaging, web design, leaflets, and SNS management, creating a cohesive brand world.